10 Reasons Why You Need a Lead Generation Manager Who Reports to the CMO – KiteDesk

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10 Reasons You Need a Lead Generation Manager Who Reports to the CMO by @mikeciccolella #marketing #leadgen

10 Reasons Why You Need a Lead Generation Manager Who Reports to the CMO – KiteDesk

Throughout a 20-year career in lead generation, reporting to both Marketing and Sales (sometimes at the same time!), I’ve seen VPs of Sales and CMOs come—and I’ve seen them go. Over time, I developed a definite point of view:  Lead Generation should come under the auspices of Marketing, not Sales. I…
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