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The Measure of a Marketer's Worth

The Measure of a Marketer’s Worth

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The Measure of a Marketer’s Worth via @randfish #Marketing

The Measure of a Marketer’s Worth

Rand Fishkin’s presentation from Searchlove & CTAConf on the missing metric marketers need — the measure of work inputs that affect their goals. Also includes…
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10 Reasons Why You Need a Lead Generation Manager Who Reports to the CMO – KiteDesk

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10 Reasons You Need a Lead Generation Manager Who Reports to the CMO by @mikeciccolella #marketing #leadgen

10 Reasons Why You Need a Lead Generation Manager Who Reports to the CMO – KiteDesk

Throughout a 20-year career in lead generation, reporting to both Marketing and Sales (sometimes at the same time!), I’ve seen VPs of Sales and CMOs come—and I’ve seen them go. Over time, I developed a definite point of view:  Lead Generation should come under the auspices of Marketing, not Sales. I…
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10 Books for Marketing Operations Mastery

10 Books for Marketing Operations Mastery

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10 Books We Recommend for #Marketing Operations Mastery via @Wrike

10 Books for Marketing Operations Mastery

If you’re looking to learn more about marketing in general and marketing operations specifically, the following 10 books should give you a solid understanding of the field.
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5 Insanely Actionable Tips to Build Viral Marketing Campaigns - ChamberofCommerce.com

5 Insanely Actionable Tips to Build Viral Marketing Campaigns – ChamberofCommerce.com

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5 Insanely Actionable Tips to Build Viral #Marketing Campaigns via @designhilldh

5 Insanely Actionable Tips to Build Viral Marketing Campaigns – ChamberofCommerce.com

Viral-Marketing-Campaigns
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How Easy Is Your App Referral Program? Tips To Make It Awesome! - App Virality

How Easy Is Your App Referral Program? Tips To Make It Awesome! – App Virality

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How Easy Is Your App Referral Program? Tips To Make It Awesome! via @AppVirality #app #referral #marketing

How Easy Is Your App Referral Program? Tips To Make It Awesome! – App Virality

How easy is your app referral program? Tips to make it work for your app.
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