Throughout a 20-year career in lead generation, reporting to both Marketing and Sales (sometimes at the same time!), I’ve seen VPs of Sales and CMOs come—and I’ve seen them go. Over time, I developed a definite point of view: Lead Generation should come under the auspices of Marketing, not Sales. I…
5 Insanely Actionable Tips to Build Viral #Marketing Campaigns via @designhilldh
How easy is your app referral program? Tips to make it work for your app.