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Are you marketing to people or stereotypes?

Are you marketing to people or stereotypes?

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Are you #marketing to people or stereotypes? via @WeAreArticulate

Are you marketing to people or stereotypes?

Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing your ambitions and excluding potential customers.
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The 5 Worst Marketing Fails of 2015

The 5 Worst Marketing Fails of 2015

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The 5 Worst #Marketing #Fails of 2015

The 5 Worst Marketing Fails of 2015

From sickeningly sexist ads to a QR code that accidentally directs to a porn site, here are the gnarliest marketing sins of the year.
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10 rules for perfect case studies

10 rules for perfect case studies

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10 rules for perfect #marketing #casestudies via @WeAreArticulate

10 rules for perfect case studies

But most case studies are done badly. And writing them is like having teeth pulled. Find out how to write better case studies faster.
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What a Brand Loyalist Really Looks Like

What a Brand Loyalist Really Looks Like

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What a Brand Loyalist Really Looks Like by @danerobert #Marketing

What a Brand Loyalist Really Looks Like

According to research by McKinsey and Company, anywhere between 20% to 50% of a company’s revenue is driven by referrals and/or word of mouth. In some industries it may even be as high as 80%,
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